Challenge
General Electric (GE) wanted to create a mobile app that would enable their customers to access and manage their GE products and services conveniently. The challenge was to develop a robust and user-friendly mobile application that could integrate with GE’s existing systems, provide real-time information, and offer a seamless user experience across various mobile platforms.
Lisa Brown
CTO
Approach
Working closely with GE’s team, we conducted extensive research and user interviews to understand the needs and preferences of their customers. Based on these insights, we designed a user-centric mobile app with a clean and intuitive interface. Leveraging native app development technologies, we built a scalable and performant mobile application that seamlessly integrated with GE’s back-end systems. Throughout the development process, we followed an iterative approach, conducting regular testing and incorporating user feedback to refine and enhance the app’s features.
Results
- Increased Customer Engagement: The mobile app witnessed a 60% increase in user engagement, with customers praising its intuitive design and easy-to-use features.
- Streamlined Service Access: Customers reported a 30% reduction in the time spent accessing GE services, thanks to the simplified and streamlined workflows provided by the mobile app.
- Positive App Store Ratings: The mobile app received an average rating of 4.8 out of 5 on major app stores, reflecting high customer satisfaction and positive user reviews.
